Job Description

The Manager, Digital Paid Marketing contributes to rue21’s results by executing the strategy for Paid Digital Media through: Paid Search, Shopping, Display/Retargeting, Social Direct Response, Social Advertising, Affiliate and Influencer marketing

• Commits to supporting rue21’s vision, mission, and values of an inclusive environment and sets an example for their team or sphere of influence.
• Executes the eCommerce marketing vision and roadmap through optimizing existing channels, identifying new and innovative sources of sessions while gaining internal alignment and powerfully articulating to eCommerce leadership
• Support all performance-based paid marketing tactics to drive eCommerce traffic and revenue - inclusive of SEM, Display, Local SEO, Social advertising, Affiliates and Influencers.
• Execute strategic growth directives while maintaining short term profitability.
• Support agency relationships, partnering to execute long term strategies and ensuring short term execution ensuring all cross collaboration materials are provided to agency.
• Interpret performance marketing and media reporting to provide context and narrative in collaboration with reporting an measurement partners.
• Clearly communicate objectives, strategies, executions and results to all levels of leadership.

Qualifications

• 4 year degree required, 5-7 years of relevant experience in Digital Marketing and Ecommerce (Agency Experience Preferred)
• Respected and trusted media professional with a proven track record of achievement and ability to work cross-functionally In-depth knowledge of eCommerce marketing, digital channel and marketing concepts, platforms, tactics and technologies
• Strong in budget management and understanding of how to maximize budget impact across many channels for efficiency
• High level of comfort to deal with unanticipated changes (adaptability)
• Passion for innovation and creative thinking, relentless drive to deliver tangible business results
• Demonstrated ability to think strategically and manage long-term projects.
• Excellent communication, written and presentation skills.
• Detail oriented and organized. Strong planning, organizational and implementation skills.
• Microsoft Office Suite, Google Ads, Facebook Ads, Demand Side Platforms (DSPs), Tableau / Google Data Studio, Google Analytics, and other core marketing technologies

#LI-MM

Additional Information

Please be aware that the Company requires employees to be vaccinated for COVID-19.  This position will require the successful candidate to show proof that they are fully vaccinated for COVID-19.  The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.

At rue21 we believe everyone has a voice and a seat at the table. Inclusion is in our DNA, and we embrace each individual’s unique story they have to tell.

Our Benefits include:

• Employee Discount
• Generous PTO Allowance
• Energetic & Innovative Culture
• Casual Dress Code
• Tiered Medical/Dental/Vision Plans & Life Insurance
• Voluntary Benefits (Pet, Home & Auto)
• 401k Retirement