Benefits:
401(k)
401(k) matching
Bonus based on performance
Competitive salary
Dental insurance
Health insurance
Paid time off
Vision insurance
Founded in 1996 with one goal in mind: to make it possible for our customers to experience once-in-a-lifetime trips. We are down-to-earth travel experts whose mission is to make world travel accessible for more people. Offering more than 40 carefully curated and smartly priced tours to exotic global destinations, smarTours is a leading provider of direct-to-consumer travel experiences that focus on each destination’s history, people, culture, attractions, and sights. smarTours enjoys a loyal community of repeat travelers who have discovered the smarter way to see the world.
Role Overview
The Director of Marketing is a strategic leader responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth at a global tour operator. This role requires a combination of creative vision, analytical acumen, and strong leadership skills to oversee a multi-disciplinary marketing team and collaborate with cross-functional stakeholders to achieve business objectives.
Key Responsibilities
• Develop and communicate the company's marketing vision, goals, and strategies to align with overall business objectives and growth targets.
• Lead the marketing team in translating strategic initiatives into actionable plans, ensuring consistency and alignment across all marketing channels and campaigns.
• Provide strategic guidance and mentorship to marketing team members, fostering a culture of innovation, collaboration, and continuous improvement.
• Oversee the development and execution of integrated marketing campaigns leveraging the Paid, Earned, Shared, and Owned (PESO) media model to maximize reach and impact.
• Collaborate with internal stakeholders, including product, sales, and customer experience teams, to identify key messaging, target audiences, and campaign objectives.
• Develop and monitor campaign performance metrics and KPIs, leveraging data insights to optimize strategies and drive ROI across all marketing channels.
• Define and maintain the company's brand identity, values, and positioning in the marketplace, ensuring consistency and alignment across all marketing initiatives and touchpoints.
• Develop brand messaging and creative assets that resonate with target audiences and differentiate the company from competitors in the travel and tourism industry.
• Monitor brand sentiment and reputation, proactively addressing any issues or challenges that may impact brand perception or customer trust.
• Conduct market research, competitive analysis, and customer segmentation studies to identify market trends, opportunities, and customer needs.
• Use customer insights and feedback to inform product development, marketing strategies, and customer engagement initiatives, driving customer loyalty and satisfaction.
• Stay abreast of industry trends, emerging technologies, and best practices in marketing, continuously seeking opportunities to innovate and evolve marketing strategies.
• Recruit, hire, and develop a high-performing marketing team, providing coaching, training, and performance feedback to support professional growth and development.
• Foster a collaborative and inclusive team culture, encouraging creativity, accountability, and cross-functional collaboration to achieve shared goals.
• Manage departmental budgets, resource allocation, and vendor relationships including an outside media agency to optimize marketing investments and ensure alignment with business objectives.
Qualifications
• Bachelor's degree in marketing, business administration, or related field
• 8+ years of experience in marketing, with a significant focus on digital channels
• Demonstrated track record of developing and executing successful marketing strategies and campaigns in the travel and tourism industry or related field.
• Strong analytical skills with the ability to interpret data, analyze market trends, and make data-driven decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Proven leadership and management capabilities, with experience leading and developing high-performing teams.
• Experience in the travel and tourism industry and with co-op marketing preferred
• Experience at an agency or tour operator a plus
• Must reside in the Nashville,TN area.
Benefits
• 401(k)
• Health Insurance
Job Type
• Full-Time
• Mostly in office
Salary
• $115,000 - $135,000 per year
Flexible work from home options available.