We are looking for an experienced business strategist with expertise in growth and conversion to define our global always-on, trial offer strategy and seasonal promotions to expand our rapidly growing subscriber base of over 71 million paid users. The role is based out of our NYC office with occasional travel to our Stockholm and other company locations. You report to the Director of Premium Upsell and our mission will be to:
WHAT YOU’LL DO
Uncover what motivates Free users to buy Premium across a user’s lifecycle, guided by data-driven insights, relevant A/B-tests and qualitative and quantitative user research studies.
Develop an always-on trial and offer upsell strategy for our suite of Premium propositions to accelerate conversion and reach quarterly and yearly subscriber and revenue targets.
Generate and test new Premium offerings for seasonal campaigns and ad-hoc promotions, which may include but not limited to developing innovative pricing and new channel innovation.
Maximize the revenue potential of our licensed trial products by partnering with Content, Marketing and R&D to get your hypotheses built, tested and scaled.
Interact with channel owners such as Performance Media, Email, Push, In-app and House-ads to ensure optimal channel mix strategy, lifecycle marketing and upsell moments. Collaborate with members of the International Subscription team to ensure our assets are locally relevant.
Collaborating with Product Owners and an A/B-testing team to shape the Premium presence on Spotify.com landing pages from click to conversion.
When needed, you build compelling business cases to rally internal teams and convince stakeholders of your proposed strategy. You’re fluent in Excel and can build financial models, using SAC, LTV, retention and other relevant metrics to prove your case.
WHO YOU ARE
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and our creators. This is something we value deeply and we encourage everyone to come be a part of changing the way the world listens to music.