At Spotify, we’re focused on providing the right music for every moment.
We’ve connected millions of people to their favorite songs and created a
service that people use to discover and share music they love.
We recently launched Spotify Ad Studio to enable small-and-medium size
(SMB) businesses to easily create and manage Spotify audio advertising
campaigns directly through an online interface. We’re seeking an
exceptional SMB Marketing Manager focused on acquisition to help us
accelerate our advertiser growth on this platform globally.
The role will be based in NYC with occasional travel to our other
offices. This is a high-impact role as part of the team building out
Spotify Ad Studio globally.
WHAT YOU’LL DO
- Accelerate SMB advertiser growth via a variety of paid marketing
channels
- Be a performance media expert for our global SMB advertising
acquisition efforts. This includes collecting needs and strategizing
on budget allocation and global paid marketing initiatives
- Set, manage and own paid social, search and programmatic metrics,
including advertiser acquisition cost and LTV
- Directly own the management and optimization of media channels
- Develop a regional framework for the most efficient use of marketing
budget
- Generate data-driven hypotheses and drive the implementation of
tests to increase the understanding of efficiency and incrementality
- Partner with Product Owners to develop initiatives to increase
traffic from inbound channels such as organic search, referral
traffic, and affiliate initiatives
- Connect the dots from suggesting effective creatives to make people
click to downstream landing pages, funnel metrics, A/B-testing,
tracking, attribution, and reporting
- Collaborate with a team of in-house marketing channel owners (email,
house ads), analysts, and designers
- Partner with Sales, Marketing, Events, and Product Marketing teams
to identify, prioritize and produce consistent positioning and
messaging
WHO YOU ARE
- You have 5+ years of relevant industry experience from numbers
driven and analytical environments - ideally from an online b2b ads
business or a performance marketing agency
- You’re excited about both setting vision & strategy and also rolling
up your sleeves to directly own the day-to-day management of
campaigns and optimization
- BA, MA or MBA degrees in Business, Marketing or Engineering
preferred
- You have excellent Excel skills. Direct experience with analytics &
marketing tech suites such as Google Analytics, DCM, DoubleClick
Search, Adjust, TUNE
- You have an articulated voice and keen attention to details about
our products, creative language, user journeys, and online
marketing, mixed with strong communication skills and a drive to
interact with and influence internal partners and senior management
- While not a data scientist, your intellectual curiosity makes you
comfortable structuring and analyzing big sets of data - SQL and
BigQuery skills is a plus
We believe that everyone should enjoy their job, so we live by a work
hard, play hard ethos. Spotify really is the positive, fun, high-energy
work environment you've always wanted to be part of.
We are proud to foster a workplace free from discrimination. We strongly
believe that diversity of experience, perspectives, and background will
lead to a better environment for our employees and a better product for
our users and our creators. This is something we value deeply and we
encourage everyone to come be a part of changing the way the world
listens to music.
Psst! If this job is your perfect match and you want some inside tips
before you apply, read this blog post by our Head of Talent Acquisition
Fredrik Johnsson.