We’re looking for an experienced Performance Marketing Specialist to
join the band and help drive our direct response marketing efforts. As a
Performance Marketing Specialist, you’ll be responsible for supporting
programmatic media driven acquisition and conversion global campaigns,
across social, display & video. You will work in close collaboration
with cross-functional teams and manage external vendors and agencies in
order to ensure performance and deliver results. It is your mission to
connect even more people with Spotify, and change how the world connects
with music.
You will be based in New York City and will support our Performance
Associate Manager and Managers and report to our Director of Performance
Marketing.
What you’ll do
- Global campaign strategy development for large-scale, direct
response initiatives across programmatic display, video and social
- Multi-million dollar campaign budget investment recommendations,
pacing management and billing reconciliation
- Daily campaign stewardship with high touch optimizations across
programmatic
- Partner with the broader Marketing teams to optimize across all
marketing channels
- Report, concisely, on campaign activity to management and executive
team
- Contribute to experimentation designs to prove/disprove hypotheses
- Interface with internal and external creative resources to build and
manage campaign creative.
What experience you have
- You are educated to BA/BS level.
- You have significant marketing experience with subscription and/or
app-based business models
- You have demonstrated experience building and optimizing Performance
Marketing campaigns across multiple channels and platforms
- You are data oriented, have experience authoring stories around
data, and have had close working relationships with your analytics
teams
- You have direct experience navigating a complex MarTech ecosystem
and have a strong grasp of the role each piece of technology plays
in attributing media performance
- You are familiar with Adjust, Doubleclick, MTA, DMPs, SDKs, etc.
- You are experienced managing external vendor and
agency relationships.
- You must be an articulate professional with excellent oral and
written communication skills
- You are a forward thinker with regard to the current and future
direction of the digital advertising landscape.
Who you are
- A self-motivated individual who works best in collaborative, team
environments
- A person who thrives in fast pace environment and is comfortable
operating under the mantra that “change is the only constant”
- A naturally curious-minded teammate
- A unique personality who enjoys being surrounded by other unique
personalities
- A person of good character and strong moral fiber
_We are proud to foster a workplace free from discrimination. We
strongly believe that diversity of experience, perspectives, and
background will lead to a better environment for our employees and a
better product for our users and our creators. This is something we
value deeply and we encourage everyone to come be a part of changing the
way the world listens to music
Psst! If this job is your perfect match and you want some inside tips
before you apply, read this blog post by our Head of Talent Acquisition
Fredrik Johnsson.
_