TITLE: Associate Pricing Strategy Manager
LOCATION: THIS ROLE WILL BE BASED IN EITHER SAN FRANCISCO, CA OR
MOUNTAIN VIEW, CA.
Do you want to identify high-profile, needle-moving opportunities and
partner with senior management, product managers, marketers, operations,
and sales to bring them to fruition?
The LinkedIn Pricing Strategy team is looking for an Associate Pricing
Strategy Manager to help accelerate growth and improve go-to-market
strategy across our monetization businesses ($4B+ in revenue). The
person will work closely with others on the pricing strategy team and
leaders in our marketing, sales, and product organizations to help craft
new business models, define monetization strategies for new offerings,
optimize packaging & pricing for existing offers, and develop global
processes to ensure successful pricing execution. If you’re excited by
driving growth through global, cross-channel and cross-product
initiatives and want to be part of a company that is redefining how
professionals succeed, LinkedIn would love to talk to you.
THE ROLE
Be part of a world class team that’s using pricing as a strategic lever
to drive sustainable monetization growth globally for LinkedIn
- Innovate on go-to-market monetization strategy
- Identify & prioritize opportunities to drive customer value,
penetration, & bookings
- Help prioritize product roadmaps and determine go-to-market
monetization strategy for new offerings
- Align packaging & pricing with customer value and success
- Evolve packaging/pricing models to better align with differing
customer needs / value / willingness-to-pay and encourage deeper
customer relationships
- Optimize price levels based on value/willingness-to-pay,
competition, and go-to-market strategy
- Improve monetization processes, insights, and performance
measurement
- Develop process foundations to improve price governance,
execution, market validation, & decision making
- Measure and track monetization performance to enable continuous
improvements
- Team up with a diverse cross-functional group of marketing, product
and sales experts to bring industry leading solutions to market
RESPONSIBILITIES
- Conduct hypothesis-driven analyses to identify and quantify pricing
& packaging opportunities
- Scope, structure, and execute upon strategic pricing initiatives to
accelerate business growth
- Build analytical models to inform and influence pricing strategy
- Drive voice of customer interviews and large-scale quantitative
customer research
- Work with the Product, Sales, and Marketing teams to develop and
refine solutions, build consensus, and steer senior-level
decision making
- Design testing and implementation plans to support global
rollout of new packaging and pricing initiatives
- Communicate key insights to cross-functional stakeholders and senior
leaders
- Extract and synthesize key results and prioritize for
communication
- Transform findings into actionable recommendations
- You will need to be able to work out of both Sunnyvale and San
Francisco offices at times
BASIC QUALIFICATIONS
- 2+ years’ experience with pricing or go-to-market strategy in the
technology space
- BA/BS degree
PREFERRED QUALIFICATIONS
- 2+ years of experience in consulting, marketing, and/or business
strategy roles
- Highly quantitative and data-driven. Experience using hypothesis and
data-driven analyses to solve large, complex business problems and
quantify business opportunities.
- Pricing strategy expertise: Demonstrated experience in monetization
strategy and pricing/packaging optimization, preferably in SaaS /
Software / Internet businesses
- Marketing strategy skills. Ability to understand customer
needs/perceived value, drive customer value creation, and develop
go-to-market strategies to accelerate growth.
- Experienced researcher. Expertise with research methodologies and
data analytics to support pricing strategies
- Communication skills. Able to communicate effectively both written
and verbally
- Commitment: Ability to drive key initiatives to successful outcomes
in a fast-paced, entrepreneurial environment