2018 MBA Intern, Product Marketing, Identity

Are you passionate about building winning products for hundreds of millions of consumers? We are looking for a Product Marketing intern who will work on features that fuel the entire LinkedIn ecosystem.

The Product Marketing Intern for LinkedIn’s Identity team will drive the strategy to help members understand why and how to complete their profiles to tell their professional story and achieve their career objectives. In addition, this role will touch core LinkedIn products such as Skills, Who Viewed my Profile, Recommendations, Career Advice, and more!

The ideal candidate will be both highly analytical and creative. This position sits in the Consumer Marketing team that is responsible for driving reach and engagement with LinkedIn’s member audience of 500M+. We’re excited about candidates who are passionate about consumer products and digital marketing.

Key Responsibilities:

• Work with a cross-functional team of product managers, engineers, designers, business operations & PR partners to explore and recommend specific strategies to drive engagement with new & existing features on LinkedIn Profile
• Work with market research team to validate these strategies
• Craft product positioning & messaging and develop marketing materials to bring these features and products to market
• Develop recommendations on modifications and additions to our existing marketing initiatives & channels
• Inform product and marketing strategy by driving member research initiatives, monitoring and collating member insights, and competitive insights.

Basic Qualifications:

• Must be a student currently enrolled in an MBA program
• BA/BS degree or equivalent years of field related experience
• Must have the ability to participate in a 12 week summer internship program

Preferred Qualifications:

• Experience in internet or consumer marketing
• Consulting, finance, or other strategic or quantitative experience
• Strong communication skills
• Experience analyzing data sets and performing quantitative and qualitative research
• Ability to translate findings into actionable product recommendations and marketing initiatives
• Ability to effectively represent audience voice with product counterparts
• Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines