Performance Marketing Manager - Offline Channel Acquisition

T

talent_grids

Performance Marketing Manager - Offline Channel Acquisition

National
Paid
  • Responsibilities

    PERFORMANCE MARKETING MANAGER - OFFLINE CHANNEL ACQUISITION

    LOCATION: This role will be based in either San Francisco, CA or Mountain View, CA.

    LinkedIn’s mission is to help the world’s professionals connect to opportunity. Every day millions of people use our platform to build relationships, exchange ideas, learn new skills and move ahead in their careers. And with over 500 million members, LinkedIn is also one of the best places for employers to connect with great talent.

    LinkedIn is searching for a Performance Marketing Manager who will be responsible for driving the operations, performance and expansion of our direct response offline Acquisition Marketing programs. Specifically, we are searching for an expert in direct response offline media channels such as Direct Mail, Radio, Outdoor, Transit, Print, and DRTV. You should be comfortable managing large campaigns and budgets across multiple platforms and offline marketing channels. You will be collaborating internally with the business units to determine direct response media strategies for offline media vehicles aimed at acquiring customers into LinkedIn’s suite of products.  

    RESPONSIBILITIES

    • In collaboration with business units and strategic account management, create direct response marketing programs designed to meet acquisition and ROI goals, leveraging offline channels such as direct mail, radio, and DRTV
    • Maximize return on ad spend through real time management of direct response media investments, including rapid spend optimization decisions
    • Report, analyze and develop insights on campaign performance on a regular basis
    • Develop forecasts and ad-hoc projections for spend, revenue, and ROI
    • Integrate current LinkedIn user personas into media targets to maximize customer acquisition
    • Manage offline advertising agencies to drive channel performance and ensure smooth and accurate campaign execution
    • Develop testing frameworks in collaboration with Performance Operations to understand incremental lift and impact of offline and DR campaigns.
    • Work closely with agencies and Business Analytics team to ensure the right data is passed between both parties to enable optimal campaign management
    • Work with Product, Business Analytics, and Engineering teams to ensure direct response attribution and tracking solutions are in place
    • Responsible for planning in regional markets and national markets; expanding into global markets in the future
    • Responsible for offline direct response media spend reconciliations and billing/invoicing
    • Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment

    BASIC QUALIFICATIONS:

    • B.S. or B.A. or requisite professional experience
    • 3+ years of offline marketing experience
    • Experience managing direct response marketing programs in Radio and/or Direct Mail

    PREFERRED QUALIFICATIONS:

    • B.S. or B.A. in Marketing or related field is preferred
    • Experience scaling DRTV, out of home and print offline channels, while driving efficiency and meeting ROI targets
    • Experience buying offline media in global markets
    • Excellent analytical skills
    • Excellent communication, interpersonal, and team building skills
    • Ability to solve complex problems
    • Ability to demonstrate resourcefulness, motivation, initiative and leadership
    • Ability to build creative solutions and drive results
    • Ability to work with cross-functional teams including web development, tech, sales ops and marketing ops