Associate Marketing Manager – LTS Growth Data Analytics

talent_grids

Associate Marketing Manager – LTS Growth Data Analytics

Sunnyvale, CA
Paid
  • Responsibilities

    LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.

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    We are looking for a savvy data analyst who has worked with a marketing team in the past or is ready to join one for the first time. Our Growth & Lifecycle marketing team is looking for a new team member to untangle interesting data problems and help build marketing programs to help our Talent Solutions customers. You will be responsible for maintaining a pulse on the performance of a wide range of existing marketing programs and for surfacing new data-driven insights to underpin key strategic decisions for the business. 

    RESPONSIBILITIES:

    • Analyze and report on multi-channel lead gen and engagement campaigns, test pilots, and nurture programs.
    • Report on quarterly target performance, forecast and uncover issues across the lifecycle lead funnel.
    • Identify opportunities for LTS growth through lifecycle programs whether one-off or always-on campaigns.
    • Partner with business operations, marketing operations and business analytics team to run A/B and multivariate testing with a view to building out proven best practices per target segment
    • Use data-driven marketing skills to identify trends/patterns to identify optimization opportunities within existing programs or in the overall customer lifecycle journey.
    • Identify data discrepancies and ideate on solutions with cross-functional partners.

    BASIC QUALIFICATIONS:

    • 2+ years of experience in an analyst role, or marketing role with heavy emphasis on analytical skills

    PREFERRED QUALIFICATIONS:

    • BA/BS degree
    • Strong knowledge of SQL
    • Strong MS Excel skills
    • Experience with CRM systems (e.g. Salesforce.com, Dynamics)
    • Knowledge of performance/online marketing and the media marketplace
    • Excellent communication, interpersonal, team building and problem-solving skills
    • Ability to demonstrate resourcefulness, motivation, initiative and leadership
    • Ability to build creative solutions and drive results
    • Ability to work with multiple teams marketing ops, sales ops, business analytics, and others
    • Ability to work in a fast-paced, startup environment