Title:   Product Marketing Manager, Developer and Partner Solutions

Location:This role can be based in San Francisco, Mountain View, or New York depending on what the candidate approved for hire chooses. 

LinkedIn was built to help professionals become more productive and successful. Every day, millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform the lives of our 500 million members through innovative products and technology.

We are looking for a Product Marketing Manager to join our Marketing Solutions team, which is responsible for go-to-market strategy and execution of LinkedIn’s advertising solutions. This role will focus on our organic and paid APIs that power our developer and partner programs.

You will play a pivotal role in shaping our API roadmap through market and competitive insight, setting product positioning, developing go-to-market strategies, and owning the execution of key launches and initiatives that will push our partner program forward, especially with B2B advertisers.

The ideal candidate is a self-starter who’s not only comfortable with numbers, data, and analytics, but also has a member- and customer-first mindset and passion for delivering amazing experiences to our partners through our APIs.

Are you ready to join a world class product marketing team that is fun and helps professionals all over the world? Join us in changing the way the world works.

RESPONSIBILITIES:

• Plan and execute go-to-markets for all of our API products, from concept validation to beta testing to product launch and post-launch scaling.
• Lead cross-functional launch teams that include members of Product, Design, Partner Engineering, Sales, Marketing Communications (Marcomm), PR, Operations, Business Development, Finance, Legal, and many other stakeholders.
• Develop all messaging and positioning for our ads targeting products.
• Be an expert in voice-of-customer insights for your product area and ultimately a champion for the developer community. Leverage these insights to influence our product roadmap in partnership with Product Management, Engineering, and UX Design teams.
• Get buy-in for your product marketing plans from our internal stakeholders, including Product, Marketing, and Sales leadership.
• Craft strategies to drive customer adoption, success/satisfaction, retention, and winback in partnership with your Marcomm counterparts. Craft marketing content to help achieve these goals.
• Collaborate with other PMMs and Sales training teammates to develop sales enablement content and roadmaps.
• Partner with Research and Analytics to collect new intelligence that can inform our go-to-market approach.

BASIC QUALIFICATIONS:

• BA/BS degree in a technology related-field
• 3+ years of Product Management or Product Marketing experience

PREFERRED QUALIFICATIONS:

• Experience in the advertising space working with third party developers building tools on top of public APIs.
• Experience in B2B tech product marketing, online marketing, developer solutions, analytics, and/or strategy consulting
• Proven ability to manage complex projects and product launches with many stakeholders (including engineers, data scientists, and designers) and leverage the people and resources around you to get things done
• Ability to be a thought leader who can influence our business by engaging with key stakeholders and decision-makers at LinkedIn
• Proven capacity to deliver excellent results under tight deadlines
• Excellent communication skills: writing, presentation abilities, project plan development, etc.
• Deep experience using VOC (voice of customer) and research to drive product roadmap and prioritization or project prioritization
• Strong analytical skills and the ability to turn analysis into effective execution