We are The Mars Agency—a full-service, global agency in a world full of agencies. The difference between us and them? We write our own rules. It’s one of the many perks of being independently owned for over forty years. We exist to nurture growth & good—in business, in people and in communities. From strategy to execution, here, it’s all about leadership and ideas that create impact.

We're seeking an entrepreneurial, client-facing VP, Analytics who leverages data and their own data knowledge to tell powerful business stories, both in writing and in-person. This position requires experience crafting custom analytics solutions that provide critical visibility into campaigns and Client businesses, INCLUDING MEDIA MIX MODELS, ATTRIBUTION, PREDICTIVE ANALYTICS, OPPORTUNITY SIZING, STRATEGIC TARGETING, AND MEDIA OPTIMIZATION. The ideal candidate is a thought leader and visionary in the adtech industry with the proven ability and passion to power new client-valued offerings.

The right candidate will contribute to the agency’s fast-moving, entrepreneurial culture and serve as an effective advocate, selling-in the team’s innovative offerings to new prospects and existing clients (and Client Leaders).

PRIMARY RESPONSIBILITIES:

• Build and innovate on top of the data-driven vision for the Agency’s media and analytics offerings
• Seek out partnerships with data aggregators, media vendors, retailers, DSPs, and Clients to deliver (and continue delivering) best in class offerings across the media, business strategy, and analytics ecosystem. 
• Aggressively pursue strategic partnerships with media vendors and data aggregators that will build on the Agency’s differentiated data offerings and DMP
• Effectively productize analytics, targeting, and media offerings that supplement Clients’ (or their Agencies’) existing capabilities and proactively lobby sell internal and external stakeholders on the product benefits.
• Build productive, collaborative, and successful relationships with Client Insight, Analytics, Media, and Procurement executives
• Grow the existing talent in the analytics and media teams to function at industry best-in-class levels while creating a team environment that sets standards for quality, encourages entrepreneurial energy, rewards collaboration, celebrates individual strengths, and establishes clear paths for success.

SKILLSETS REQUIRED:

• First-hand experience with media strategy and buying, especially in the digital space (including vendor partnerships, DSPs, programmatic, and private exchanges)
• Drive to build innovative data solutions for our clients’ media and analytics needs, and train and inspire teams to execute with superior insight across our North American offices.
• Fifteen+ years of experience in CPG, retail, media, and analytics (with some senior level agency experience strongly preferred).
• Ability to build flexible and innovative roadmap for how analytics can be leveraged to improve the effectiveness of brand campaigns, client relationships, and to build-up long-term proprietary knowledge for the Agency.
• Experience with how best to address attribution to credibly assign value to Shopper Marketing channels.
• Strong relationships within the media vendor and data provider space. Advanced ability to seek out and secure disparate data sources and combine them in added value ways.
• Proficiency with adtech and adtech empowering tools like DMPs, DSPs, Tableau, campaign planners, automation and machine learning solutions, analytics modeling.
• Expertise in communicating complex concepts and analysis in engaging, understandable, and convincing ways, both inside and outside of the Agency.