Aaliyah Almond

Bachelor's

Integrated Marketing Communications

IMP Productions

VENUE MARKETING DIRECTOR

• Execute fan communication plans to ensure key information reaches audience via email, social, and website. • Consistently update venue website/app and maintain quality control. • Proactively source new leads through networking, canvasing, utilizing social media platforms as well as following up on leads obtained through various sources. • Responsible for all contracted events at the following locations: The Lincoln Theatre, 9:30 Club, The Merriweather Post Pavilion and Anthem Theatre. • Design contracts for events ranging in size from 600-18,000 guests, averaging more than $5+ Million in event revenue, annually. • Hire, train and oversee event marketing associates • Handles all print collateral for all IMP venues. Partner with PR, digital designers, brand development managers, and marketing directors to develop e-blasts, email campaigns, social media collateral and more promotional materials for IMP and owned venues. • Coordinate and supervise all venue photoshoots, social/TV filming (on-site & travel), influencer partnerships & more.