Abby Towell

Bachelor's

Sports Training, Administration and Management

The Buntin Group

Channel Strategist

CLIENTS: HOOSIER LOTTERY, KENTUCKY LOTTERY, WONDERS OF WILDLIFE MUSEUM, BARGAIN HUNT • Develop, budget for, and implement strategic media plans that cater to client goals and achieve KPI's across multiple channels • Suggested and implemented several new naming conventions for digital campaigns and social buys in order to streamline reporting; through this, reporting time has been reduced by over an hour per report • Work cohesively with Account Services, Creative/Copywriters, and clients to ensure that said plans are reflective of client objectives • Analyze campaign performance data, develop insights, and recommend optimizations in order to successfully and efficiently spend budgets • Delegate tasks to, and manage associate level planner