Adina Ba
About Me
Director of Digital Product Management | Content Strategy, Knowledge, Operations | I Help Enterprises Excel in Digital Experience, Efficiency, and Innovation.
Location
Stamford, CT
Education
U
University of Connecticut-Stamford
January 2010 - March 2014
degree
MBA
major
Marketing
E
EMLYON international Business school
Work Experience
G
Gartner
Director Digital Product Management Content Strategy
Stamford, CT, US
January 2022 - January 2024
company
Gartner
title
Director Digital Product Management Content Strategy
overview
- Led digital product content program strategy for 300+ documents a year as first point of escalation by managing governance, taxonomy, and resource allocation of in-house creative
- Improved audience engagement with the establishment of transformative content strategy
- Built credibility by managed content innovation pilots and training materials to define brand
- These pilots are defining the new Gartner of the future
- Led strategic business optimization and team-collaboration through development and execution of department strategy roadmaps including regular status reporting across all projects and features ensuring internal stakeholders are clear on goals and objectives, including senior
- Provided governance oversight to 20+ globally dispersed and remote creative, editorial and project managers. Additionally coached 15+ product managers, primary and secondary research
- Acted as business owner for internal content publishing tool for Infographic, short-form visual, and
G
Gartner
Director Digital Product Management Content Strategy
Stamford, CT, US
June 2017 - January 2022
P
Pitney Bowes
Associate Director, Knowledge Management
October 2012 - June 2017
Fun Fact
Yogi by morning, strategist by day.
Passion
I facilitate connections and improvements with colleagues to ultimately create exceptional client experiences at scale.
Skills
Acceptance TestingAgile MethodologyArchitectureAuditing SkillsBrand ManagementBusiness CommunicationBusiness EfficiencyBusiness PartnershipsBusiness ProcessesBusiness Process ImprovementBusiness RequirementsBusiness StrategiesCall CentersCommunication SkillsConceptual ModelsContent CreationContent ManagementContent MigrationContent StrategyCoordination SkillsCreative WritingCreativityCustomer RetentionCustomer ServiceDashboardsData AnalysisDatabase AnalysisData CleansingData Driven TestsDigital ContentEmployee OnboardingField Service ManagementGenerative AIGovernanceInformation ArchitectureInnovationInternational BusinessInterviewingKey Performance IndicatorsKnowledge BasesKnowledge ManagementLeadershipLifecycle ManagementLiteratureManagement of ChangesMarketingMarketing Performance Measurement and ManagementMentoringMergers and AcquisitionsMetadataMicrosoft OfficeMicrosoft SharePointMigration ManagerMotivating EmployeesMultimediaPresentationsPrioritization of RequirementsProblem SolvingProduct ManagementProgram ManagementPublishing SkillsReceptivityRequirements AnalysisResearch StrategyResource AllocationRisk AnalysisRoot Cause AnalysisSalesSalesforce.ComScrum MethodologySearch Engine OptimizationSecondary ResearchSelf MotivationService IndustriesSocialization ProcessesStakeholder ManagementStrategic ThinkingSupply Chain ManagementTaxonomiesTeam ManagementTeam WorkingTechnical InformationTesting SkillsTriageTrustworthiness