Aditi Salke

Location

San Diego, CA
Durham, NC
Education
    Duke University
    August 2023 - December 2024
    degree
    Master's
    major
    Engineering and Industrial Management
    Cummins College of Engineering
Work Experience
    BeerBiceps
    Marketing Consultant
    Mumbai, IN-MH, IN
    March 2023 - July 2023
    company
    BeerBiceps
    title
    Marketing Consultant
    overview
    - Crafted data-driven email marketing strategy leveraging customer segmentation and personalization, boosting open - Achieved 1M LinkedIn impressions per post by A/B testing content marketing strategies leading to NPS score of 10 - Realized 15% return on investment - ROI) with targeted digital marketing strategies, driving $10,000/month in increased sales revenue - Leveraged competitive intelligence to identify untapped opportunities, allowing the team to differentiate the brand's social media strategy and drive a 32% increase in the brand's engagement
    Marketing Team
    Social Media Manager
    June 2022 - December 2022
    Fam
    Marketing Associate Product
    Bangalore, IN-KA, IN
    July 2020 - June 2022
    Defense Research AND Development Organization
    Student Product Engineer
    Pune, IN-MH, IN
    July 2019 - June 2020
Skills
A/B TestingAgile MethodologyAssembly and InstallationBalsamiqBrand ManagementBusiness PlanningCompetition AnalysisContent MarketingCritical ThinkingDashboardsData AnalysisDesign of User InterfacesDigital MarketingDirect MarketingEconomyEmployee OnboardingEmployee RetentionEntrepreneurshipFigmaFunctional DesignGoogle AnalyticsHuman Musculoskeletal SystemsKey Performance IndicatorsKnowledge of CampaignsKnowledge of EngineeringManagement of EngineersMarketingMarket ResearchMarket SegmentationMATLABMechanical EngineeringMedia StrategyMeetings Organisation and PreparationMetricsMonetizationNegotiation SkillsOrganic SearchPayloadsPersonalizationProduct DesignProduct EngineeringProduct ManagementProduct StrategiesPython (Programming Language)RecruitmentResearch and DevelopmentReturn on InvestmentRobotics Design and ProductionSalesScrum MethodologySelf MotivationSocial MediaSQL DatabasesStakeholder ManagementStrategic ThinkingStrategies of MarketingStrategies of PricingTableau (Software)Task ManagementTechnology RoadmapsUsability TestingUser PersonaUser ResearchVideo Game DevelopmentWriting Documentation