Adria Theoharides

Bachelor's

Marketing

SONY MUSIC ENTERTAINMENT

Director Global Brand Marketing

- Drive the 360 strategic development of global podcast marketing plans across traditional and digital media to increase consumption, engage existing - Develop and execute strategy through cohesive storytelling across digital, social, audio + video trailers, creative production, key art + asset creation - Instrumental in scaling teams to establish department framework alongside high level executives and HR (team scaled from 3 to 8 as of April 2022 - Manage and foster high visibility relationships with talent, influencers, producers and industry partners - Launched 1stentertainment vertical of the division with high profile celebrity talent that drove 1.1MM DLs in under 30 days - Collaborate cross functionally daily with various teams and production partners internally and externally, plus on-platform partners like Spotify, Apple