Adriana Rivero

Bachelor's

Business

HEATH CONSULTANTS INCORPORATED

Marketing Specialist

- Monitored marketing programs across a variety of channels. Researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market - Assisted in developing ideas for creative marketing campaigns - Supported the marketing team with activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning - Assist with all internal and external marketing campaigns, producing content and creative for marketing projects and initiatives to enhance lead generation - Work closely with the sales team on program development and implementation - Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events - Attend and contribute to staff conferences to educate management about research findings and discuss proposals for branding and promoting products