Aiswarya Sushil

MBA

Information Technology (IT)

Marketing

WHEELS UP

Product Management

• Led design and implementation of targeted A/B Test within Wheels Up iOS mobile app; analyzing two calendar-view layouts to streamline flight bookings and payment processes, resulting in a 72% increase in consumer engagement and a 40% improvement in conversion rates • Utilized Google Analytics to evaluate user engagement and conversion rates, such as bounce rate and average session duration, in goal completion rate of flight bookings; Presented findings to senior leadership, resulting in informed strategic decisions and alignment on further enhancements for the app • Coordinated with UX/UI designers to implement visual enhancements, such as clearer call-to-action buttons, improved navigation menus, and enhanced color schemes, based on user feedback, further improving overall customer-focused design and usability of app • Prepared comprehensive product requirement documentation on Confluence detailing feature availability for effective user guidance