Alda Larios

Bachelor's

Business Administration

Freelance

- Managed $35,000 of monthly ad budget through search marketing campaigns of several clients at once - Reduced CPC by 4% - 20% by building out new Google Ads Campaigns utilizing proper account structure and best practices. Conducted competitive keyword research, implemented proper organization of ad groups - Saved my clients a total of between $1,000-$6,000 by auditing existing Google Ads Campaigns to find - Used Microsoft Excel to import data from Google Analytics, created spreadsheets and charts to present - Used Microsoft PowerPoint to present current clients on the marketing strategies for SEO & Paid Channels - Google & Bing Ads - Client-facing role, spoke and built rapport with current clients and successfully on-boarded new clients through reaching out - Used YOAST Plug-in to optimize page for the client - Advised clients on landing page and funnel optimization, content creation, link building strategies, and email - Launched Remarketing Campaigns to help clients continue to reach customers after they leave their website - Implemented Google Tag Manager on the client's site to track performance