Alexandra Murdock

MBA

Marketing

Assembly Global

Associate Manager Paid Social

- Manages medium to large enterprise-sized client accounts (retail, healthcare, education, non-profit, CPG) and develops media strategies and social campaigns resulting in increased growth across multiple KPIs - Creates and develops media content aligned with brand strategies - Collaborates with cross-channel teams to execute integrated campaigns across media channels - Develops strategy for influencer and partnership media collaborations - Executes and optimizes campaigns with a proven ability to improve results across various campaign goals - Leverages reporting insights and data analysis to enhance strategy by identifying trends and providing recommendations to clients and stakeholders - Maintains positive working relationships with all platform vendors, representatives, and partners