Alisa Watlington

Master's

Business Administration

CBC America

Senior Marketing Communications Specialist

- Spearheaded a strategic overhaul of trade show engagement tactics, resulting in a 200% surge in lead acquisition, and orchestrated webinar marketing initiatives that catapulted participant numbers by an unprecedented 300 - Directed a comprehensive email marketing campaign, deploying 453,690 targeted communications to a subscriber base exceeding 20,000, achieving industry-leading engagement rates - Led a cross-functional team in executing a $120,000 website redesign, meticulously vetting and selecting top talent from a pool of 52 candidates, while steering the project's creative vision, user experience, and interface to successful completion - Produced and curated high-impact product photography and videography, securing publication in IPVM, the premier video surveillance information source with a global reach of 15,000 subscribers - Innovated and managed the creation of viral social media content across 16 platforms, achieving organic view counts ranging from 1,000 to 14,000, and synthesized complex data into executive-level monthly analytics reports for strategic decision-making - Recognized for exceptional performance and results-driven leadership with a swift promotion within one year of tenure