Alissa Betts

About Me

Hi, I’m Alissa Betts, a Senior at Michigan State University majoring in Advertising Management with a keen focus on digital marketing and sales.

Location

East Lansing, MI
Mason, MI
Education
    Michigan State University
    August 2025 - December 2025
    degree
    Bachelor's
    major
    Advertising
Work Experience
    PepsiCo
    sales management intern
    Sterling Heights, MI, United States, 48314
    June 2025 - present
    company
    PepsiCo
    title
    sales management intern
    overview
    Sales Management Intern PepsiCo · InternshipPepsiCo · Internship Jun 2025 - Present · 2 mosJun 2025 to Present · 2 mos Sterling Heights, Michigan, United States · On-siteSterling Heights, Michigan, United States · On-site Direct daily operations for a small-format sales district, overseeing product distribution to 60+ retail accounts, including drug stores, dollar stores, convenience stores, and independent grocers. Fostered strategic customer relationships to enhance service levels, drive brand loyalty, and support long-term sales growth. Accountable for revenue performance and market share expansion within the assigned territory. Executed data-driven merchandising strategies to optimize in-store product placement and maximize shelf visibility. Led weekly performance reviews and coaching sessions with route sales representatives to improve execution, selling effectiveness, and customer engagement.
    X Golf
    Bartender
    Okemos, MI, US
    September 2021 - present
    College Fields Golf Club
    Beverage cart/bartender
    Lansing, MI, US
    July 2021 - present
    Zoopa
    Digital Marketing Intern
    Barcelona, ES-B, ES
    April 2023 - August 2023
    Eagle Eye Golf Club
    Banquet/events assistant
    East Lansing, MI, US
    April 2021 - September 2021
Skills
AdaptabilityAdvertising CampaignsAdvertising ManagementBeverage ProductsBrand AwarenessBrand ManagementCatering Activity and Reception OrganisationCommunication ArtsCommunication SkillsContent StrategyCreativityCultural ActivitiesCustomer SatisfactionDigital MarketingEvent ManagementInnovationLeadershipMarketingMarket ResearchMicrosoft ExcelMicrosoft PowerPointMicrosoft WordRestaurant OperationSalesSciencesSimulationsSocial Media