Amar Bisla

Bachelor's

Finance

Sadowado

Campaign manager

• • Optimized funnel campaigns to achieve outreach goals; gauged performance with ad metrics to make recommendations to lead marketing manager, resulted in saving roughly $3,000 from prior campaigns • Cultivated viral launch of private mosquito repellent wristband, through successful PPC ad campaigns. Leveraged correct niche of social media influencers to increase gross profit from prior years’ Q4 • Managed $150k Facebook Ad spend in highly competitive niches. Responsible for achieving key performance indicators – most notably 3x return on ad spend using re-targeting and lookalike campaigns • Implemented a split A/B test for one of the brand websites, resulting in a 18% rise in revenue • Assisted in management of day-to-day scenarios with customer service team and fulfillment warehouse •