Angela Tejada Trigoso

MBA

Management

TENA AND PEQUEÑÍN

BRAND MANAGER

- Heading development of new investment model increasing +40% budget for enhancing small category with high-potential - Led Tena profitability project in 2022, achieving +6pp in EBIT. Developed price elasticity analysis allowing to decide which prices - Managed new pricing strategy for TENA diapers to increase volume and market share. Designing a pricing impact projection - Pioneered in creating complete awareness campaign on incontinence. Worked with multidisciplinary team creating, developing, and executing a PR marketing campaign generating +700% in return of investment (ROI) through free press - Head multidisciplinary team of four direct reports, working directly with other departments. Oversee financial health of brands - Forecast development - short, mid, long-term. Create and deliver future brand proposals for team development