Annie Kang

MBA

Business Administration

OC&C STRATEGY CONSULTANTS

Consultant

- Executed 20+ projects in corporate strategy (growth strategy, internationalization and market assessment) and M&A (buy-side and sell-side due diligences) across Tech, Media, Retail and B2B Services - Managed 1-3 direct reports per project on both qualitative workstreams (e.g. customer, competitor and expert interviews) and quantitative workstreams (e.g. market modeling, survey analysis, internals analysis - Promoted from Associate Consultant to Consultant one cycle (6 months) ahead of peer group in Oct 2022 - Head of "Big Fridays" - Spearheaded a team of 3-5 to organize 10+ NYC office-wide events per year (e.g. Christmas party, promotion celebrations, intern field day, charity lunches) from ideation, budgeting, vendor selection to office-wide comms - Talent Intelligence Platform Growth Strategy - Assessed 20+ growth opportunities by leading market sizing, 30+ user interviews, and competitive analysis to determine - Identified key customer pain points, buyer archetypes and potential use case synergies - Conducted working session with cross-functional stakeholders (incl. Head of Strategy, Sales & Marketing, BU heads) to create - 5-year growth plan and align on PMO with prioritized next steps, resulting in client establishing strategic partnership in 2023 - Dating App Internationalization & Go-to-Market Strategy - Championed market modeling and competitive landscape analysis, including pricing benchmarking, user interviews, and app - Developed product roadmap for go-to-market in India by identifying 'must-have' features (e.g. privacy, safety verification, differentiated pricing model) and evaluating feasible organic & inorganic routes for Indian market entry - HR Software Sell-Side Due Diligence - Conducted customer research (20+ interviews) and competitive analysis to identify long-term adjacencies - Devised product expansion strategy based on use case synergies with existing software suite and pain points along user journey - Residential Services Platform Roll-Up Strategy - Spearheaded 3-person workstream to assess the attractiveness of 12 residential service lines by modelling market size, growth - Recommended tech solutions (e.g. route optimization, aerial imaging) that streamline processes as post-acquisition operational