Arantza Bascaran
Location
Madison, WI
Glenview, IL
Education
U
University of Wisconsin-Madison
September 2021 - May 2025
degree
Bachelor's
major
Marketing
minor
Education
Work Experience
M
Milwaukee Tool
Product Marketing Intern
Milwaukee, WI, US
June 2024 - present
company
Milwaukee Tool
title
Product Marketing Intern
overview
- Initiated and led multiple projects to design and implement new artwork for Sawzall blades and packaging, ensuring alignment with brand and company objectives
- Actively participated in new product development meetings, integrating end-user feedback and collaborating closely with engineers to enhance product design
- Collaborated with Capstone group members to develop a strategic brand advocate program, providing a blueprint for the Brand
- Public Relations team to implement in future initiatives
P
Pepsi
Marketing Brand Ambassador
Madison, WI, US
May 2023 - present
S
School of Medicine and Public Health
Communications and Office Assistant
Madison, WI, US
May 2023 - September 2023
C
Chelsea B Drugstore
Marketing Intern
Chicago, IL, US
January 2023 - August 2023
R
Realm
Marketing Intern
New York, NY, US
May 2022 - August 2022
Skills
AdaptabilityAdobe PhotoshopAdobe Photoshop LightroomAdvertising CampaignsArtworkAttention to DetailBeverage ProductsBlindnessBlueprintingBrand ManagementBrochure DesignBudgeting SkillsBusiness AdministrationCascading Style Sheets (CSS)Communication SkillsCoordination SkillsCorrective and Preventive ActionCreativityCustomer Data ManagementCustomer Relationship ManagementCustomer RetentionCustomer ServiceDatabasesDirect MarketingEmployee RetentionFilemakerFinancial PlanningGraphic DesignHTMLInnovationKnowledge of MedicineKnowledge of Packaging and ProcessingMarketingMicrosoft ExcelMicrosoft OfficePhilanthropyProduct DesignProduct MarketingPublic HealthPublic RelationsReal EstateRecruitmentResearch SkillsSales PromotionSocial MediaStrategies of MarketingTailoringTarget Market SelectionUser Feedback