Arely Rojas
Location
Los Angeles, CA
Education
C
California State University-Los Angeles
January 2021 - December 2023
degree
Bachelor's
major
Communication Studies
L
Los Angeles City College
August 2017 - December 2019
Work Experience
Z
ZenxLA@ CALSTATELA
Public Relations Creative intern
Los Angeles, CA, United States, 91671
August 2023 - December 2023
company
ZenxLA@ CALSTATELA
title
Public Relations Creative intern
overview
Goal: To effectively develop the visuals and analytics of the campaign with the goal of attracting prospective and present college students to California State University Los Angeles' communication studies program.
> I optimized features in the communication studies website to create more website traffic and an easy navigation experience.
> Feature changes were based on our target audience, Gen-Z and Millennial students. All updates were grounded in demographic and psychographic research.
> Created storytelling content for social media formats such as TikTok, Instagram, YouTube, and Facebook. Some of the software I used to develop content are:
-Adobe
-CapCut
-Canva
-Microsoft Word
F
Forensics
Novice IPDA Bronze
February 2019 - December 2019
C
Collegian Wired
student writer reporter and anchor
February 2018 - December 2018
Skills
Languages
EnglishSpanish
Skills
Ability to Speak in PublicAbnormal PsychologyAdaptabilityAdobeAgilityAnchoringBehavioural ScienceBiologyCommunication SkillsCommunication StudiesComputer LiteracyConfident and Emotionally StableCreativityCultural ActivitiesCustomer ServiceData AnalysisDebatingGeologyInterpersonal CommunicationsJusticeKnowledge of AdvertisingKnowledge of CampaignsKnowledge of HumanitiesKnowledge of SociologyLeadershipLiteracyMicrosoft WordMultimediaNeurosciencePersuasivenessPsychographicPsychologyPublic RelationsSocial MediaStorytellingTarget Market SelectionTeam WorkingTournamentsWeb Traffics
Hobbies
Cooking
Basketball
Genealogy
Exercising
Reading