Arielle Pugh
Location
Miami, FL
Kansas City, MO
Education
F
Fisk University
August 2020 - May 2022
degree
Bachelor's
major
Multi-/Interdisciplinary Studies, General
Work Experience
O
OneUnited Bank
Digital Communications AND Influencer Relations Specialist
Miami, FL, US
October 2022 - present
company
OneUnited Bank
title
Digital Communications AND Influencer Relations Specialist
overview
- Led the end-to-end development of the OneLove Collection with the design team, ensuring timely completion from ideation to launch
- Partnered cross-functionally with creative, design, and UX teams to develop email journeys that converted warm leads and informed new customers about products and services
- Analyzed consumer trends and behaviors using Google Analytics and Salesforce CRM, leveraging insights to create strategic
- Conducted competitor analysis and market research to help define and shape brand strategies
- Monitored and executed influencer marketing campaigns, generating more than 40,000 leads and 4,600 new customers
- Measured KPIs to refine influencer strategy and make data-driven decisions, boosting social media engagements by 35
- Contributed to setting the product vision, goals, and strategy for the successful launch of the OneLove debit card
M
Media Buying Agency
Project Manager
May 2022 - October 2022
C
Capital Alignment Partners
Finance Intern
Nashville, TN, US
March 2022 - May 2022
Skills
Advertising CampaignsAnalytical ThinkingBiologyBrand ManagementBudgeting SkillsCommunication SkillsCompetition AnalysisConfidentialityCoordination SkillsCreativityCultural ActivitiesData AnalysisData TransmissionsDebits and CreditsGeneration of IdeasGoogle AnalyticsInfluencer MarketingKnowledge of FinanceMarket ResearchMedia StrategyMicrosoft OfficePhysical ExercisesPresentationsProblem SolvingProduct MarketingProject ManagementProject Management Life CycleSalesforce.ComSocial MediaStrategic ThinkingStrategies of MarketingStudent EngagementTeam WorkingUser ExperienceZoho Office Suite