Aryan Roy

Master's

Human-Computer Interaction

Idealake Technologies

UX Design Consultant Intern

• Played a pivotal role in developing a new information architecture (IA) for the website revamp of HDFC Bank- the largest bank in India, directly impacting 50 million active users and 20% of India’s financial assets. • Orchestrated the development of an Information Architecture (IA) by meticulously restructuring, curating, categorizing, and optimizing over 40,000 webpages within the website. • Pioneered a visionary strategy for the forthcoming implementation of the website's mega menu, a pivotal advancement set to revolutionize user navigation and enhance overall user experience. • Devised effective and implementable strategies for enhancing Canara Robeco’s mutual fund product page.