Atticus Li

About Me

Business Intelligence Analyst | Behavioral Economic Strategies for Profitable Solutions

Location

Austin, TX
Education
    University of North Carolina Wilmington
    May 2015 - May 2019
    degree
    Bachelor's
    major
    Business Economics
    coursework
    Statistical Analysis for Business and Economics
    Introduction to Computer Science
    Introduction to Databases: Techniques and Technologies
    The Philosophy of Power
    Basic Calculus with Applications I
    Introduction to Logic
    Marketing
    computer science
    Data Analytics
    Information Technology
    Econometrics
    Business Law
Work Experience
    adMixt
    BUSINESS STRATEGIST
    Austin, TX, United States, 78972
    April 2020 - present
    company
    adMixt
    title
    BUSINESS STRATEGIST
    overview
    Responsible for optimizing business operation and marketing strategies using data-driven business intelligence analytics and behavioral economics insights. • Conducted a comprehensive SWOT analysis and Porter's Five Forces to analyze company bottlenecks and develop strategic actions to address the underlying issues. • Presented materials on the principles of behavioral economics and its practical applications to 22 Facebook campaign specialists. • Competitors’ research pulling data from proprietary sources. Analyzed 13 direct competitors using 53 unique qualifiers. • Competitors' research into 13 competitors' communication channel strategies and formulated our own LinkedIn content SEO playbook. • Built, sourced, and managed a customized CMS (Customer Management System) within HubSpot. • Built a comprehensive outbound and inbound lead generation strategy plan and mapped out 65 SEO high traffic blog topics.
    Unhackmylife
    Editorial Writer
    Austin, TX, United States of America
    April 2019 - present
    The Digital Economist
    Economist in Training
    Washington, DC, United States
    April 2020 - July 2020
    HackerEarth
    Competitor
    Austin, TX, United States, 78972
    April 2020 - May 2020
    Teamscape Australia
    HEAD OF MARKETING
    August 2019 - October 2019
    See 3 More
Fun Fact

I gave away 95% of my possessions and lived and traveled in a van for five months. Attended conferences such as Forbes 30 Under 30 Summit, The School of Life Emotional Intelligence, Startup Weekend, Tony Robbins, Rachel Hollis Rise Business.

Passion

Leaving behind a legacy.

Skills
Languages
ChineseEnglish
Technical skills
htmlpythonsqlwordpress
Skills
Behavioral EconomicsBehavioral MarketingBusiness StrategiesConsultingData AnalysisData AnalyticsDatabase ManagementData VisualizationDirect MarketingEconomicsFinanceMarketing ResearchMarketing StrategyOperations ManagementStrategic PlanningStrategic ThinkingStrategyTableau
Volunteer
    Big Buddy Mentor
    July 2016 - November 2016
Leadership
    UNCW Student Government
    Transfer Senator
    July 2016 - March 2017
Hobbies
Research
Writing
meditation
Brazilian Jiu-Jitsu
Reading Havard Business Reviews
Traveling to places that I have never been before
VanLife
Thinking Deeply
Philosophy
Tea Shops
Art Museums
Building a library of knowledge
Videos
    Atticus Li [#14]
    October 2019
    Interview with Murmur podcast on vanlife, philosophy, and behavioral economics.