Ayana Harrell

Bachelor's

Marketing

AJ's Gourmet Pralines

Marketing Intern

- Operated markets and sold inventory in storefront, with a successive increase of minimum $400 each month in revenue over the previous month, through a 7-month period - Analyzed target market and instructed on how to appeal to target market to increase sales, reducing insufficiently directed - Assessed success in various markets to determine optimal sales plan - Used pre-existing customer data to formulate popular flavors to be sold, amplifying the sell-out rate and minimizing leftover - Innovated signs, posters, and displays to best appeal to a minimum of 60% of the consumer base demographic, boosting sales by an average of 34 - Established email list and curated weekly emails for marketing purposes, assisted with website design - Deciphered how to lay out the most effective exposure, audience targeting, and advertising techniques to bring in the most sales