Breanna Shepard

Bachelor's

Public Relations

RXPreferred

Director of Marketing and Corporate Communications

- Strategic Planning - Develop and implement marketing and communication strategies aligned with company goals - Create and manage annual marketing and communication plans and budgets - Marketing Campaigns - Oversee content creation, including digital marketing, email campaigns, social media, and print materials - Design, execute, and measure the effectiveness of multi-channel marketing campaigns - Collaborate with sales and operations teams to develop promotional materials and sales tools - Corporate Communications - Manage internal and external corporate communications, ensuring consistent messaging - Write and distribute press releases, crisis response statements and other communication materials - Brand Management - Ensure brand consistency across all marketing and communication channels, including socials - Develop and enforce brand guidelines and standards - Conduct market research to stay updated on industry trends and competitor activities - Stakeholder Engagement - Engage with key stakeholders including employees, customers, partners, and media - Organize and manage corporate events, press conferences, podcasts and webinars - Handle crisis communications and act as the company spokesperson when needed - Performance Monitoring - Track, analyze, and report on the effectiveness of marketing and communication efforts - Use data-driven insights to optimize strategies and improve ROI - Present regular updates and performance metrics to senior management - Results - Boosted brand visibility by leading high-impact marketing campaigns (increased social engagement by 50%, increased email engagement by 110 - Boosted company profile via strategic multi-channel marketing plans - Pioneered innovative marketing strategies to enhance stakeholder engagement, including website revamp increasing search - Refined brand guidelines to ensure uniformity across all platforms - Led in executing high-profile corporate events and webinars, which drove lead gen for sales