Brian Arzola

Bachelor's

Economics

Mather Economics LLC

Associate Consultant, Analytics

Provided thorough insight, analysis, and recommendations to 11 news publishers from across the country and internationally Given ownership and primary responsibility for communication as well as quarterly and ad hoc deliverables for clients in portfolio Used Stata code on a daily basis to execute and develop ad-hoc reporting in addition to supporting clients’ dynamic pricing programs Specialized in the digital aspect of publishing with responsibilities including consulting on and aiding in implementation of website tagging, paywall/registration wall implementation and testing, segment (A/B) testing Used Tableau to create quarterly content insights reports that provided information on article performance to inform newsroom operations, as well as using SQL and advance Excel functionality to create quarterly benchmarking for digital performance metrics Monitored and maintained client-facing Tableau dashboards as well as trained new client contacts on use cases Tracked industry trends and emerging best practices and methods to keep clients well informed and equipped for decision making Assisted in the training of new hires on the full suite of digital analytics products as well as KPIs and best consulting practices