Briana Kogan-Mijangos

Bachelor's

Communication

Marriott International

Marketing Manager

- Led efforts that culminated in a $4.7 million (29%) increase in annual digital direct revenue compared to 2022 - Overseeing all of W LA's brand marketing and digital content, including photo and video shoots, and the creation of print and digital materials such as marketing assets and email marketing initiatives - Leading the ideation and execution of W LA's marketing calendar, including on-property events - Managing all property social media channels, including creating content aligned with brand guidelines to highlight community management efforts across multiple platforms - Managing an external PR firm, including joint development and execution of a strategic influencer - Auditing and optimizing the W LA's brand website and third party websites, ensuring alignment with brand guidelines and business objectives. As part of this workflow, I developed an audit document for the property that is now in the process of being rolled out across all Marriott properties nationally - Coordinating media visits and tours, press events, and additional high profile initiatives - Proactively Managed Operations During Union Strikes: Took charge of multiple floors, overseeing and training temporary housekeepers to ensure seamless operations. Demonstrated flexibility and teamwork by cleaning rooms and assisting in various capacities to maintain service standards during - Nominated for Leader of the Quarter in Q2 2023, achieved within just 5-7 months of joining the property - Earned my property a first-time nomination in our owner's Awards Ceremony as Best Actor/Actress for the Best Overall Sales and Marketing Team - Nominated for Best Marketing Partner for Marriott International's Southwest Region in 2023