Bridget Hogan

Bachelor's

Psychology

AAA Western and Central New York

Digital Marketing Specialist

- Execute digital marketing campaigns across Western and Central New York for the following business - Optimize digital lead generation through the testing of digital channels, software, and advertising tactics for the highest converting customer experience - Oversee outside agency consultants & assess their continued work with the club - Ownership of over $300,000 media spend on paid advertising across search and social media channels - Develop and manage SEO Strategy for each business line based on unique priorities and available assets