Bridget Murphy

Bachelor's

Media and Entertainment

NBC Sports

Strategic Planning Analyst

Collaborate with NBC's sales teams to negotiate favorable advertising rates and secure over $3M ad inventory, optimizing media plans to deliver maximum ROI for clients, leveraging industry benchmarks and historical data to drive better pricing and value for broadcast and cable customers. - Continuously evaluated campaign performance and made data-driven recommendations to optimize media plans, ensuring the best possible ROI for clients. Analyzed campaign delivery data within Microsoft Excel, utilizing Hubble, FreeWheel, Innovid, and Google Ad Manager reporting tools to reduce revenue at risk and drive effective strategies - Facilitated the implementation of ~$3M of advertisements on a weekly basis, using Double Box and Marquee marketing elements, ensuring the availability of required materials, and verifying their readiness for execution. Coordinated with key internal stakeholders in creative partnerships to fulfill client RFP requests - Reconciled inventory capacity and budgets, demonstrating a proactive approach by offering make goods to at-risk advertisers and ultimately lowering cash liability for NBC. Possessed the ability to proactively problem solve and find solutions that benefited all parties involved. Ad Sales Rotational Intern, NBCU New York, Jun 2021 – Jun 2022 - Strategic Planning in Linear ELG & Hispanic, NBC Sports, NBCU Digital Ad Sales - Reduced revenue at risk by analyzing campaign delivery data within Microsoft Excel of 100+ digital advertising campaigns using Hubble, FreeWheel, Innovid, and Google Ad Manager reporting tools - Collaborated with NBC's sales teams, Programming, Sales, Planning, and Business Operations, providing accurate information on inventory levels and schedules. Demonstrated strong interpersonal and communication skills to work effectively across departments.