• Created a brand awareness campaign via social media content marketing
• Analyzed successful social media accounts within niche to ensure best engagement when creating content
• Created image posts, memes, and infographics for social media based on competitor research
• Designed social media content using Canva and Meme Generators
• Conducted “Trending” research to ensure social media posts get the best engagement possible
• Designed an Email Automation Workflow for bottom of the funnel leads within Mail Chimp
• Designed an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leads
• Optimized the company’s email marketing using segmentation to make the emails address customer pain points more effectively
• Designed email templates to make the marketing campaign more aesthetically pleasing for better brand image
• Created and optimized an email marketing automation workflow with If/Then triggers to optimize leads through the marketing funnel
• Created PPC lead generation campaigns on multiple social media platforms
• Created an optimized landing page to increase conversions for PPC campaigns
• Created optimized copy for landing pages and PPC ads to increase conversion rates
• Designed a top-of-the-funnel video ad for social media platforms
• Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs
• Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes
• Created an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication
• Designed a backlink strategy based on competitor analysis, website traffic, quality of traffic, and likelihood that we’d be able to acquire backlinks based on Domain Authority
• Increased website traffic via inbound marketing tactics including blog and infographic creation
A
Augmented Intelligence
Chief of Stuff
November 2020 - June 2022
S
SimpleStrap
Social Media Marketing Manager
Honolulu, HI, United States, 96850
January 2021 - May 2021
H
Hula's Bar & Lei Stand
Digital marketing manager
Honolulu, HI, United States, 96850
October 2019 - June 2020
T
Top of Waikiki, SKY Waikiki, and Waikiki Shopping & Business Plaza