Caitlin Oarr

Bachelor's

Mass Communications

History

Hollowtree Marketplace

Full time Digital Marketing Assistant

- Developed and executed multiple quarterly marketing campaigns across B2B channels to drive brand visibility and engagement - Achieved a notable 15% increase in brand awareness on the primary LinkedIn platform through strategic content creation and promotion - Produced engaging content such as newsletters, press releases, articles, and videos tailored for the primary LinkedIn platform to enhance audience engagement and retention - Designed and implemented paid advertising campaigns, including copywriting and website redesign initiatives, leveraging - SEO techniques and compelling CTAs to drive user engagement and increase ROI, copywriting and designed complete - Supported the execution of marketing strategies aimed at promoting services, expanding brand recognition, and attracting - Conducted continuous market research to identify emerging trends, refine customer segmentation strategies, and assess - Regularly reviewed Key Performance Indicators (KPIs) and campaign metrics, predictive analytics - Suggested A/B testing and various other marketing strategies to maximize growth and engagement