Carson Ward

Bachelor's

International Business

Japanese Studies

Epsilon

Content Strategist

- Devised web content strategy that aligns with the client’s wider goals and consumer journey and brings to life Epsilon’s brand commitments while delivering a high-value and relevant experiences for target audiences - Worked with business development team to craft pitch decks displaying team capabilities and answer needs of prospective clients based upon due diligence on their current marketing efforts and projected potential returns on investment for various marketing strategies Selected Project Experiences: Competitive Landscape and Market Response Strategy ‒ $50B US Pharmaceuticals Company - Assessed market positioning against mRNA vaccine competitors to understand the company’s performance, risks, and opportunities - Proposed strategic recommendations from findings to increase market standings and consumer engagement with the brand Internal Epsilon Database Overhaul and Reorganization Project - Aligned with key stakeholders on weaknesses in data organization for new business ventures and led trainings for leadership on changes - Audited internal sites and conducted data analysis to craft a strategic SharePoint architecture plan New Auto Financing and Service Project Management ‒ Top US Auto Manufacturer - Evaluated current process of securing auto loans to streamline its approach to be easier, actionable, and improve client satisfaction - Formulated a new strategy and workflow for loan applications, following in compliance with current legal and industry guidelines