Cassandra (Cassie) Reyes
San Jose State University · Class of 2018
Cassandra (Cassie) Reyes
San Jose State University · Class of 2018
Education
Skills
Fun fact
I have traveled to 5 countries
Volunteer
Team of 11 participated in community home repair program to offer assistance to homeowners in preserving affordable housing in Silicon Valley. Increased campus presence by partnering up with Krispy Kreme to help raise fu…
Assisted in organizational funding for the academic & professional development program of Delta Sigma Pi. Performed food prep & cashier duties during Shark games & SAP events, assisting over 50+ customers during each shi…
Pitched at transfer orientation events to large masses to promote organizations mission & encourage students to participate in the Career Accelerator program. Performed outbound initiatives, increasing student sign-ups f…
Hobbies
Work history
• Developed & scheduled weekly email campaigns to over 2,600 subscribers, maintaining open & click rates above the 20% industry average • Assisted in the plan coordination of semi-weekly events, including SVCN’s biggest…
• Strategized client rebranding of marketing collateral, aiding to the successful partnership launch & brand recognition with the National Basketball Retired Players Association at the NBA All-Star weekend event • Execu…
• Collaborated in events with the marketing team, including the media planning & marketing event execution for the international tech trade show CES, providing support in content, PR, event planning & logistics, email ca…
• Served with updates to the corporate website including editing & revising blog posts via Content Management System (CMS) • Published SEO approved blog posts that included meta descriptions, category tags, target terms…
• Collected company's initial research analysis study, conducting 15+ interviews with experts, professionals, & consultants to gain insight into the economic, technology, & viticulture sector of the industry • Developed…
• Analyzed the e-waste and battery recycling industry detailing the infrastructure and marketing segmentation process • Constructed a business model that can encapsulate stakeholders to the untapped resources of e-waste…
• Coordinated & executed 3 targeted campus events that increased SanDisk brand awareness among SJSU community by 11% (based on initial & final event surveys) • Educated students of its mobile storage products through cam…
Passion
digital marketing, brand marketing, graphic design, and advertising
Leadership
• Reduced communication barriers among 18 officers by authorizing 1st communications charter to outline success criteria, guideline, & preferred methods of communication for the chapter · • Managed new branding & content…
• Regularly worked with VP of Public Relations & 2-3 committee members to meet campaign completions & project deadlines · • Assisted in organizing social media launch campaigns to share membership accomplishments, spotli…
• Managed event execution plan to meet marketing strategies, logistics, & deadlines for the 5-month duration period · • Coordinated events including a VMware company tour which resulted in providing 20+ students insights…
• Selected as 1 of 84 participants for the professional development program for high-achieving diverse talent based on leadership ability and academic success · • Facilitated role as Lead Prototyper in the Capstone Chall…
• Monitored & measured performance across social media channels with a 25% increase in post engagement views during recruitment · • Designed & distributed marketing materials using Adobe Creative Suite to drive managemen…
• Facilitated leadership workshops among 11 officers to improve teamwork relations & strengthen personal capabilities · • Executed social events for students to build connections & foster an extensive network of business…