Chad Law

Location

Irvine, CA
Santa Barbara, CA
Education
    Southwestern University
    August 2002 - June 2005
    degree
    Bachelor's
    major
    Marketing
    Bocconi University
Work Experience
    North America LVMH
    Senior VP Marketing CPG Prestige Brands
    January 2017 - present
    company
    North America LVMH
    title
    Senior VP Marketing CPG Prestige Brands
    overview
    - Leading the development of new online and offline experiences for prestige and luxury brands such as Dior - Fendi, Tiffany, and Marc Jacobs. Increasing market share online without cannibalizing retail sales and ensuring - Increased e-commerce sales on average by 20% per brand, totaling 150MM incremental revenue - Managed an entire team of marketers, including SEO, PPC, social media, content, design, merchandising - Independent contractors - Relaunched traditional "retail only" brands for e-commerce to enhance the luxury buying experience online - Launched new products online first to create e-commerce exclusivity - Lowered marketing costs by 15%, saving over 5MM dollars in expenditures - Owned brand consistency and eliminated overlap with other LVMH brands - Created a consumer subscription model for ultra-luxury, high-priced items, totaling ten thousand new - Led celebrity and influencer promotions and events
    Marketing North America Procter AND Gamble
    VP Marketing North America
    January 2012 - December 2017
    Senior Director Digital Marketing LOreal
    January 2007 - December 2012
Skills
Languages
EnglishItalianSpanish
Skills
Affiliate MarketingArtificial IntelligenceAutomationBlogging SkillsBrand ManagementBusiness AdministrationBusiness MarketingBusiness PartnershipsBusiness to Business CommerceCultural ActivitiesDashboardsDigital MarketingE-CommerceFunnelsInfluencer MarketingKnowledge of AdvertisingKnowledge of AutismKnowledge of CampaignsKnowledge of Purchasing ProcessesLeadershipLeft Ventricular Myocardial HypertrophyMarketingMarketing EffectivenessMarketing OperationsMarket PenetrationMarket ShareMentoringMerchandisingMicrosoft WordPlastic SurgeriesProcurement ManagementPsychographicRestructuringRetail CommerceSalesSales PromotionSearch Engine MarketingSearch Engine OptimizationSelf MotivationSocial AdvertisementSocial MediaStrategic ThinkingStreamlineSubscription ManagementTesting SkillsWell-being and Personal CareWholesaling