Charles Lim

Bachelor's

Marketing

AdiDas

Assistant Brand Operations Manager

• Operate as a liaison between the production team, stylists, and business units for the Adidas Fall/Winter 2024 fashion show, assembled 70+ looks in a ~10-day period, and achieved a 127/130 feedback rating • Apply knowledge and experience to develop accurate and realistic seasonal assortments, forecasts, and scenario plans for our retail accounts by setting up 10 time slots with the Business Units • Manage scheduling, work closely with the production team to ensure looks are represented correctly during the show, and apply problem-solving skills to resolve issues despite the limited time allotted • Leverage design skills to create four quarterly milestone playbooks for the North American brand operations team and support communication-related go-to-market preparation and planning • Created the brand operations seasonal site for North America that provided quick links to presentations, and decks and showcased other seasonally related resources to streamline workflow • Construct event surveys and consolidate and present key milestones in Microsoft PowerPoint to present progress and visually represent service level targets (SLTs) • Update seasonal trackers to monitor purchases, understand style preferences, and track inventory surpluses and shortages efficiently