Charles Mondo

Location

West New York, NJ
Orchard Park, NY
Education
    SUNY at Fredonia
    August 2000 - May 2004
    degree
    Bachelor's
    major
    Business Administration
Work Experience
    Torii
    Acquisition Marketing Manager
    New York City, NY, US
    November 2022 - September 2023
    company
    Torii
    title
    Acquisition Marketing Manager
    overview
    - Oversee a 1.4 million annual marketing budget with responsibility for all paid acquisition channels and leverage - Doubled the number of marketing qualified leads by focusing on more relevant keywords and optimizing channel - Utilized HubSpot for creating landing pages and email automations to generate leads - Used Ahrefs to perform competitive analysis and keyword research for Google Ads - Managed Product Marketing & Content Marketing Teams to build targeted ads for social media campaigns - Migrated from Google Universal Analytics to GA4, including all conversion actions and audiences - Coordinated with a Web Dev agency to help migrate Torii from HubSpot to WordPress
    Consulting Agency
    Digital Marketing Director
    Buffalo, NY, US
    July 2020 - November 2022
    MJ Resource Management
    SEO Director
    Los Angeles, CA, US
    March 2020 - June 2020
    Westlake Financial Services
    Marketing Manager
    Los Angeles, CA, US
    August 2018 - April 2019
    Acuant
    Product Marketing Manager AND Demand Generation
    Los Angeles, CA, US
    December 2015 - January 2018
    See 2 More
Skills
A/B TestingAdobeAdobe AnalyticsAdobe Creative CloudAdobe PhotoshopAdvertising CampaignsAffiliate MarketingAgile MethodologyAhrefs Site ExplorerAnalytical ThinkingAsanaAuditing SkillsAutomationAutomotive IndustryBlogging SkillsBrand ManagementBrochure DesignBudgeting SkillsBusiness AdministrationBusiness Analytics ApplicationsBusiness MarketingBusiness PartnershipsCamtasia StudioCascading Style Sheets (CSS)Certified Therapeutic Recreation SpecialistClinical WorksCloud ComputingCommunication SkillsCompetition AnalysisConstruction and Installation of FloorsConsultingConsumer BehaviourContent ManagementContent MarketingConversion Rate OptimizationCoordination SkillsCopywritingCreativityCustomer Relationship ManagementData AnalysisDemand GenerationDigital MarketingDirect MarketingE-CommerceEditingElectronic MailingEmployee OnboardingEvent ManagementFacebook Ads ApiFinal Cut ProFriendlinessGeneration of LeadsGoogle AdSenseGoogle AnalyticsHealth CareHootsuiteHTMLHubspotInfluencer MarketingInnovationIntranetJavaScript (Programming Language)Keyword ResearchKnowledge of AdvertisingKnowledge of CampaignsKnowledge of FinanceKnowledge of MathematicsLeadershipLoan Origination ProcessLogotypesLooker AnalyticsManagement of MarketingMarket ExposureMarketingMarketing CloudMarketing SpendingMarketoMarket ResearchMarket TrendsMental HealthMicrosoft OfficeMicrosoft PublisherMicrosoft SoftwareNegotiation SkillsNetworking SkillsOnline AdvertisingProcurement ManagementProduct MarketingProject ManagementProject SponsorshipsPublic RelationsRehabilitationsResource ManagementSalesSales DevelopmentSalesforce.ComSalesforce Marketing CloudSearch Engine MarketingSearch Engine OptimizationSemrushShopifySnagitSocial MarketingSocial MediaSoftware as a ServiceSQL DatabasesStrategic ThinkingStrategies of MarketingTableau (Software)Team ManagementTeam WorkingTechnical SupportUser ExperienceWeb 2.0Web DesignWeb DevelopmentWeb PagesWordPress