An insight-driven digital strategist with demonstrated success in implementing multi-tiered, full-funnel campaigns across DTC & CPG client verticals.
Location
New York City, NY
Richmond, VA
Education
J
James Madison University
August 2016 - May 2020
degree
Bachelor's
majors
Communication Studies
Public Relations
minor
French
Work Experience
V
Village Marketing
INFLUENCER MARKETING COORDINATOR
New York City, NY, United States, 10075
February 2022 - present
company
Village Marketing
title
INFLUENCER MARKETING COORDINATOR
overview
• Execute paid partnerships through outreach, creative briefing and performance analysis
• Source influencers based on key messaging, brand aesthetic, campaign goals, and influencer strategy
• Analyze and report on the impact of influencer campaign KPIs such as impressions, engagements, channel growth, spend, revenue, web traffic, CPA/CAC goals, RoAS and AOV through data-driven storytelling