Christian Casini

Bachelor's

Broadcast Communication

Mass Communications

Digital Media Marketing Content Creation

Freelance

- Orchestrated growth strategies and content planning for TikTok account, achieving a milestone of 130,000 engaged followers - Boosted engagement and subscriber base on the company's YouTube channel by 60% through strategic content planning and SEO optimization - Reached a total of over 15 Million views on TikTok - Garnered a total of over 20k views on YouTube - Track and analyze key social media metrics (engagement, reach, impressions, etc - Implemented A/B testing on landing pages, boosting conversion rates by 30% and driving a 25% increase in overall website - Manage content calendars and coordinate with other team members - Write for social media posts - Familiarity with creating and editing short-form video content for platforms like Instagram Reels, TikTok, etc - Experienced in appearing in content with large audiences - Proficiency in video editing software such as Adobe Premiere Pro - Final Cut Pro, or DaVinci Resolve - Managed Ad campaigns on Facebook, Google, and TikTok - Close marketing deals in sales meetings