Christina Hill

Master's

Marketing

ZUPT

Digital Marketing Specialist

- Implemented in-depth digital marketing strategies to increase online presence, boosting annual website views from 3.4K to 57K and event counts from 11K to 115K over three years - Conceptualized, designed, and launched the company's website (www.zupt.com), building 150+ pages of unique content - Managed the company's website using Joomla, regularly updating content to increase average user engagement time from 9s to 41s (356% increase - Drove growth in website traffic over three years, raising new user acquisition from 2.2K users to 8.2K (273% increase) and a further increase of 17K new users the following year (107% increase - Implemented comprehensive SEO campaigns using tools such as Semrush to target high-volume and long-tail keywords over three - 210% increase - Utilized tools like Google Analytics and Google Search Console to track performance, analyze KPIs and refine marketing strategies - Implemented effective B2B social media strategies to boost brand visibility and engage with the audience across various social - 46%, reactions by 67%, page views by 30% desktop/28% mobile, and visitors by 27% desktop/53% mobile over the past year - Managed a detailed monthly content calendar, ensuring consistent and timely delivery across all digital platforms using scheduling - Led the content creation process from ideation to completion, developing educational, engaging, and entertaining content across - Wrote and edited 200+ social media posts and email campaigns, contributing to increased social engagement and improved - Utilized design tools and software such as Adobe Creative Suite and Canva to create visually appealing content (images, graphics, videos, infographics, trade show booths, branded apparel, promotional items - Managed email marketing campaigns using Zoho Campaigns to write and send diverse content to targeted contacts (large company contract awards, upcoming events, newsletters), achieving greater than 20% open rates - Developed top-of-funnel marketing assets, including press releases and technical industry publications, to enhance brand visibility by attracting 2.7K unique visitors to the website through referrals (see industry publications below - Coordinated booth participation at international conferences, conducting prior market research to tailor event messaging and ensure consistency across booth design, presentations, and promotional materials - Executed pre-event promotional social/email campaigns and optimized our online presence before events by enhancing exhibitor - Enhanced company community engagement by participating in local industry events and hosting local society events for 50 - Established and maintained relationships with third-party contractors for website design, complex graphics, and promotional - Collaborated directly with company owner, engineering, sales, and operations team members to understand product technology - GRADUATE MARKETING PROJECTS