- Conducted customer segmentation analysis in R by K-means to explore customer demographics in the retail industry, clustering
- Presented and generated tailored marketing strategies for different target customer groups, defining potential new marketing targets
W
World Happiness Analytics
Leader
Los Angeles, CA, US
October 2023 - November 2023
Data Analyst Intern
New York, NY, US
March 2023 - May 2023
G
GUANDATA
Data Engineer Intern
Hangzhou, CN
May 2022 - September 2022
P
Pan China Certified Public Accountants
Audit Intern
Hangzhou, CN
December 2021 - February 2022
Skills
Languages
ChineseEnglish
Skills
A/B TestingAccountingAnalytical ThinkingApplicant Tracking SystemsArtificial IntelligenceArtificial Neural NetworksAuditing SkillsAutomationBigQueryBrand ManagementBusiness Analytics ApplicationsBusiness DevelopmentBusiness IntelligenceBusiness LogicBusiness RequirementsCertified Public AccountantCluster AnalysisConsumer Packaged GoodsCustomer Data ManagementCustomer Demand PlanningDaily Production ReportsDashboardsData AnalysisDatabasesData CleansingData CollectionData ProcessingData ReportingDecision TreesDemographicsDigital MarketingE-CommerceEconomyFinancial Data AnalysisFront End Software DevelopmentGoogle AnalyticsHR SoftwareInformation EngineeringKey Performance IndicatorsKnowledge of EngineeringKnowledge of FinanceKnowledge of StatisticsLinear RegressionLogistic RegressionLookup TableMachine LearningManufacturingMarketingMarketing AnalyticsMarket SegmentationMATLABMatplotlibMicrosoft AccessMicrosoft ExcelMicrosoft OfficeMicrosoft OutlookMicrosoft PowerPointMicrosoft WordMySQLNatural Language ProcessingNormalization ProcessesNumPyOutliersPandasPivot TablesPower BIPython (Programming Language)Random ForestResearch MethodologiesRetail CommerceSAP ApplicationsSAS (Software)Scikit LearnSoftware as a ServiceSQL DatabasesStandardizationStrategies of MarketingStreamlineSupport Vector MachineTableau (Software)Transportation ManagementVba Programming LanguageVisualization