Claire Cho

MBA

Business Administration

Business and Technology Management

SAMSUNG Electronics

Global Marketer

• Led Samsung's first-ever virtual global launch content, featuring behind-the-scenes of new foldable smartphone development by conducting 20+ interviews and gathering user data; reached 60M views (highest ever) • Identified Samsung ads platform as new opportunity for partnership with Netflix; influenced the VP to gain buy in; first pilot ads reached 1M views a day in US market, resulting in expansion to Asian and Indian markets • Liaised with 30+ teams from Samsung and Disney to customize user experience for the launch of Galaxy Note 10 Star Wars edition, achieving $21M in incremental revenue • Devised new processes in collaboration among 4 cross-functional teams for the launch of special edition phones; created onboarding content resulting in quick adoption and ultimately decreased project time by over 30% • Analyzed user data and redefined metrics to initiate Samsung-YouTube partnership marketing campaign in response to COVID-19; resulted in 3x increase in conversion rate of YouTube Premium 3-month free promo • Collaborated with 20+ designers to prioritize new Samsung mobile UX features and create content, leading to an outreach of 3.3M views (9.4x increase previous event)