STRATEGIC COMMUNICATOR. DATA DRIVEN MARKETING, STRATEGY AND BRANDING EXPERT. PROBLEM SOLVER.
Location
Greensboro, NC
Education
U
University of North Carolina at Greensboro
August 2005 - May 2007
degree
Master's
major
Business Administration
Work Experience
S
Stealing Share, Inc
Senior Brand Strategist
Greensboro, NC, United States, 27499
May 2005 - April 2021
company
Stealing Share, Inc
title
Senior Brand Strategist
overview
Developed internal and external communications and communication strategies. Planned, managed, and developed market share growth strategies for a diverse list of clients. Improved client organizations through in-depth internal and external market research and analysis using a variety of methodologies. Developed strategic marketing plans and tactical executions synthesizing research findings. Managed budgets and direct reports. Integrated all aspects of vendor management, entire organizational training, and execution.
Marketing Strategy, Branding and Project Management
• Developed and managed marketing strategy and rebranding initiatives for more than 70 companies and business units including companies operating in Canada, Europe and Asia
• Implemented multiple new product and brand launches in consumer goods healthcare, medical device and B2B products and services
• Collaborated with C-Suite to maximize project outcomes and ROI
• Conceptualized, managed and analyzed domestic and global research in B2C and B2B markets using multiple modalities for more than 60 projects
Team Leader
• Led internal and more than 50 external project teams to maximize project efficiency and outcomes
• Oversaw internal and external creative teams and agencies in development of tactical strategic creative executions
• Led client meetings both domestically and internationally
Training, Development and Presentations
• Developed presentations for client executive teams for meetings and congresses
• Designed and delivered sales and brand training content domestically and internationally throughout more than 10 countries across Europe and Asia
• Presented research findings and branding strategies to board members, C-Suite and senior management across a myriad of industries
Strategic Communications
• Developed comprehensive communication strategies for domestic and international organizations utilizing multiple channels and languages
• Reinforced branding and product launches through creation of internal
messaging strategies including newsletters, HR, executive coaching, video and digital
• Ensured messaging consistency throughout organizations through creation of communication standards and playbooks