Corbin Rusch


About Me

STRATEGIC COMMUNICATOR. DATA DRIVEN MARKETING, STRATEGY AND BRANDING EXPERT. PROBLEM SOLVER.

Location

Greensboro, NC
Education
    University of North Carolina at Greensboro
    August 2005 - May 2007
    degree
    Master's
    major
    Business Administration
Work Experience
    Stealing Share, Inc
    Senior Brand Strategist
    Greensboro, NC, United States, 27499
    May 2005 - April 2021
    company
    Stealing Share, Inc
    title
    Senior Brand Strategist
    overview
    Developed internal and external communications and communication strategies. Planned, managed, and developed market share growth strategies for a diverse list of clients. Improved client organizations through in-depth internal and external market research and analysis using a variety of methodologies. Developed strategic marketing plans and tactical executions synthesizing research findings. Managed budgets and direct reports. Integrated all aspects of vendor management, entire organizational training, and execution. Marketing Strategy, Branding and Project Management • Developed and managed marketing strategy and rebranding initiatives for more than 70 companies and business units including companies operating in Canada, Europe and Asia • Implemented multiple new product and brand launches in consumer goods healthcare, medical device and B2B products and services • Collaborated with C-Suite to maximize project outcomes and ROI • Conceptualized, managed and analyzed domestic and global research in B2C and B2B markets using multiple modalities for more than 60 projects Team Leader • Led internal and more than 50 external project teams to maximize project efficiency and outcomes • Oversaw internal and external creative teams and agencies in development of tactical strategic creative executions • Led client meetings both domestically and internationally Training, Development and Presentations • Developed presentations for client executive teams for meetings and congresses • Designed and delivered sales and brand training content domestically and internationally throughout more than 10 countries across Europe and Asia • Presented research findings and branding strategies to board members, C-Suite and senior management across a myriad of industries Strategic Communications • Developed comprehensive communication strategies for domestic and international organizations utilizing multiple channels and languages • Reinforced branding and product launches through creation of internal messaging strategies including newsletters, HR, executive coaching, video and digital • Ensured messaging consistency throughout organizations through creation of communication standards and playbooks
Skills
Analytical SkillsBrand IdentityBrandingBrand ManagementCollaborative Problem SolvingCommunication Skillscommunications & marketingCreating media briefsCreative: problem-solver, resourcefulData InsightsMarketingMarketing ResearchMarketing StrategyPresentation SkillsProject collaboration & strategyProject ManagementResearchResearch WritingStrategic ThinkingTeam Leadershipvendor coordination
Volunteer
    Our Lady of Grace Catholic School
    August 2013 - present
    BSA
    August 2009 - present