DARREN TANG

I probably spent more time watching the behind the scenes of music videos and movies ex Lord of the Rings, just because I was just so enamored by the product development - how each actor is brought in to interact with one another on a man made set that is filmed and sold. Every little detail counts.

Marketing, product development, and learning about the customer. Why they want to purchase and exchange their hard earned money for an item they perceive to be of higher value than their cash. To always be improving yourself and the product to better fit a changing market at all times - kaizen.